Recently, the Fifth Meeting of the Third Council of the Shenzhen Council for Promoting Quality in the City (hereinafter referred to as the Council) and the Business Exchange Meeting for Council Member Units was successfully held at the Shenzhen Silver Lake Conference Center. The event gathered renowned experts and representatives from leading enterprises across various industries to discuss pathways for high-quality development in brand building.

At the meeting, the group standard "Guidelines for Evaluating Competitiveness of Enterprise-Owned Brands" (T/SZQCPA 004-2025) was officially released. This marks the formal entry of enterprise brand competitiveness evaluation in China into a new stage of standardization and scientization. As one of the core drafting units, HIPINE was invited to participate and was presented with a plaque and certificate recognizing it as a "Group Standard Drafting Unit."

The formulation of the group standard "Guidelines for Evaluating Competitiveness of Enterprise-Owned Brands" aims to establish a scientific, systematic, and operable evaluation system for the competitiveness of enterprise-owned brands. It comprehensively assesses the effectiveness of enterprise brand building from multiple dimensions, including brand foundational capability, brand management capability, brand innovation capability, brand market performance, and brand social responsibility. The implementation of this standard will effectively drive enterprises to upgrade from product operation to brand operation and enhance the international influence of Chinese brands.

As a leading Chinese full-industry-chain brand in gold watches and precious metal smart wearables, HIPINE has been deeply cultivating the field of "precious metals + wearables + health" for many years. It has not only been recognized with authoritative certifications such as "National High-Tech Enterprise" and "Specialized, Sophisticated, Distinctive, and Innovative Little Giant Enterprise," but has also successively earned honors including "Top 100 Shenzhen Brands" and "Top 100 Greater Bay Area Brands." HIPINE uses "innovation" as its engine to construct a moat of brand value.

Upholding its brand mission of "Technological Innovation · Reconstructing Gold," HIPINE contributed its industry practical experience to the drafting and compilation work of the "Guidelines for Evaluating Competitiveness of Enterprise-Owned Brands." This effort adds building blocks to the construction of a scientific and standardized industry development system, contributing solid strength through concrete actions to enhance industry quality and upgrade.

With standards as the sail and quality as the oar. In the future, HIPINE will leverage its continuous exploration in "time technology" and "craftsmanship aesthetics" to provide a vivid sample for the evolution of "brand competitiveness," joining hands with industry partners to jointly shape a new paradigm for brands.