On January 22, 2026, the grand opening ceremony of the Beijing Cultural & Creative Branch of Shenzhen HIPINE Precision Technology Co., Ltd. was held with great fanfare in Beijing.

Centered around the core agenda of "Unveiling Ceremonies for Cultural Strategy, Multi-Dimensional Strategic Signings, Cultural & Creative Product Launches, and the Kick-off of the China Intangible Cultural Heritage Spring Festival Gala Cultural & Creative Design Competition," the gala brought together numerous experts, scholars, and leaders from cultural, financial, and intangible cultural heritage (ICH) fields, jointly witnessing a new starting point for the deep integration of the precious metals industry and cultural value.

Responding to national strategic calls, HIPINE actively integrates into the development trend of "culture + technology," empowering cultural inheritance with technology and driving industrial upgrading with innovation. Together with peers from various sectors, the company explores practical pathways for the creative transformation and innovative development of traditional culture.

At this ceremony, HIPINE Chairman Li Yongzhong profoundly explained the brand's original aspiration and vision for deeply cultivating the cultural and creative field in his speech. He emphasized: "Culture is the lifeblood of a nation, and creativity is the soul of development." HIPINE has always adhered to the mission of "Technological Innovation • Reconstructing Gold," dedicated to promoting the evolution of precious metals from "material value" to "design value and cultural value."

Shenzhen stands at the forefront of reform, driving technological innovation with its "innovation engine"; Beijing, possessing a cultural core, nourishes design connotation with its "cultural and creative soil." Anchoring the strategic pivot for cultural innovation in Beijing precisely represents a key strategic coupling of "Shenzhen's innovation engine" and "Beijing's cultural and creative resources."

Relying on the capital's profound cultural resources and vibrant cultural and creative ecosystem, HIPINE looks forward to working hand in hand with partners from all walks of life to promote the deep integration of the beauty of gold craftsmanship with the Chinese cultural lineage. Together, they will explore new paths for the integration of culture and industry, achieving a dimensional leap from "precious metal manufacturing" to "cultural value creation."

▲ Speech by HIPINE Chairman Li Yongzhong

Wang Zhen, Director of the Shenzhen Jewelry Museum, elaborated on the concept of "Museum-Industry Integration" with the theme "Connecting Ancient and Modern, Creating the Future with Wisdom." He pointed out: "The leap from Shenzhen Shuibei to Beijing connects the industry highland with the cultural fertile ground." The Shenzhen Jewelry Museum will leverage its resource advantages and looks forward to pioneering innovation on the path of cultural and industrial integration with HIPINE.

▲ Speech by Wang Zhen, Director of the Shenzhen Jewelry Museum

He Yuan, Deputy Secretary-General of the Gold, Silver & Jewelry Chamber of Commerce of the All-China Federation of Industry and Commerce, pointed out from an industry perspective: At the beginning of the 15th Five-Year Plan period, the industry is shifting from scale competition to value competition, with consumers paying more attention to emotional value, cultural connotation, and green concepts.

She highly affirmed that HIPINE's "Craftsmanship + Cultural Creativity" development path aligns with the requirements for high-quality development of the cultural industry, providing a reference for the transformation of traditional manufacturing. She looks forward to HIPINE making full use of its advantageous cultural position, integrating ancient craftsmanship with modern aesthetics, and exploring new paths for industry upgrading.

▲ Speech by He Yuan, Deputy Secretary-General of the Gold, Silver & Jewelry Chamber of Commerce of the All-China Federation of Industry and Commerce

With plaques as tokens and culture as the covenant, the unveiling ceremony becomes the most ritualistic commencement when ideas meet practice and blueprints await execution. At the founding ceremony of HIPINE's Beijing Cultural & Creative Branch, a series of plaque unveiling ceremonies unfolded in sequence, marking the transformation of the cultural strategy from blueprint to entity, and from consensus to co-construction.

The unveiling of each red silk curtain is not merely the revelation of a few names, but the official commencement of a series of cultural actions—a vivid preview of the convergence of tradition, art, time, and innovation on the same stage.

Amidst high anticipation, the plaque for HIPINE Beijing Cultural & Creative Branch, carrying new beginnings and hopes, was unveiled, officially embarking on a new exploratory journey of "Gold + Culture + Technology." This signifies not only HIPINE's firm commitment to cultural inheritance but also its relentless pursuit of industrial innovation.

▲ Unveiling of HIPINE Beijing Cultural & Creative Branch

With the successful implementation of the cultural strategic vision, a cultural stage connecting history and the present, craftsmanship and life, was also unveiled here. The unveiling of the China Intangible Cultural Heritage Spring Festival Gala Organizing Committee opened a new path of "Communication + Transformation" for the inheritance and development of ICH, allowing intangible cultural heritage to enter public life in more vivid and diverse forms.

▲ Unveiling of the China Intangible Cultural Heritage Spring Festival Gala Organizing Committee

Amidst the brilliant radiance of intangible cultural heritage, we turn our gaze once again to the 24 Solar Terms, which carry the Chinese nation's unique perception of time and aesthetics of life.

As an ICH treasure certified by UNESCO, the "24 Solar Terms Cultural Research Group" was officially unveiled and established. This not only injects a unique oriental temporal aesthetic into HIPINE's precious metal watch designs but also further deepens and elevates the brand's oriental cultural core.

▲ Unveiling of the 24 Solar Terms Cultural Research Group Office

Following the exploration of aesthetics in time and life, the Zhang Daqian Aesthetics Gallery was officially unveiled at this grand event. Artistic resonance across time and space closely connects tradition and modernity, allowing the artistic conception of landscapes and the charm of colors condensed in ink and paper to step out of collections and into life through the forging and design of precious metals, accomplishing an aesthetic translation and inheritance across time and space.

▲ Unveiling of the Zhang Daqian Aesthetics Gallery

Four plaques shone in succession, transforming the blueprint of the cultural strategy from symbolism to entity, laying a solid foundation for the leap from cultural research to product transformation.

However, cultural inheritance requires carriers, and industrial upgrading requires partners. The collaborative cooperation of multiple entities injects strong momentum into the high-quality development of the cultural and creative industry. The eternal value of cultural heritage resonates deeply at this moment with the enduring quality of precious metals.

When the millennia-old heritage of intangible culture meets the ultimate precision of gold craftsmanship; when the monumental power of the "Red Spirit" integrates into the delicate texture of cultural and creative carriers; when the temporal wisdom of the 24 Solar Terms is grafted onto the aesthetic pursuit of modern life; when the warp-and-weft craftsmanship of "Kesi" (silk tapestry) empowers the quality upgrade of high-end manufacturing; when the artistic conception of classic calligraphy and painting merges with the practical expression of product design—HIPINE, guided by five major cultural themes, weaves a three-dimensional panorama of "coexistence of tradition and modernity, mutual prosperity of culture and industry" in the field of precious metal cultural creation. It transforms dormant cultural resources into tangible, usable, and inheritable carriers of life aesthetics.

Signing of Strategic Cooperation between the China Intangible Cultural Heritage Spring Festival Gala Organizing Committee and HIPINE

Signing of Strategic Cooperation between the Financial Professional Committee of the China Red Culture Research Association and HIPINE

Signing of Strategic Cooperation for the 24 Solar Terms Intangible Cultural Heritage Copyright Product Series with HIPINE

Signing of Strategic Cooperation between Kesi Intangible Cultural Heritage Inheritor Wang Pengwei and HIPINE

Signing of Strategic Cooperation between the Zhang Daqian Aesthetics Gallery and HIPINE

The signing of these five strategic cooperations represents not only the convergence of resources but also the alignment of ideas, injecting new vitality into the diversified development of the cultural and creative industry. This not only lays a solid resource foundation for the development of HIPINE Beijing Cultural & Creative Branch but also promotes the comprehensive implementation of the "Culture + Industry" integration model across several key thematic tracks. It builds solid practical carriers for cultural inheritance and industrial innovation, further expanding the boundaries of culture-industry integration.

The ceremony not only announced the official launch of the two-way empowerment of "traditional craftsmanship + modern industry" but also presented a stunning cultural gift on-site—the unveiling of the Kesi version of Along the River During the Qingming Festival.

An inch of silk, an ounce of gold, with interwoven threads and colors, meticulously replicating the bustling urban life of the Northern Song Dynasty, from the density of trees to the expressions of figures. This masterpiece, reproduced with extremely high technical complexity, silently narrates the millennia-old exquisite artistry of Kesi's "continuous warp and broken weft" technique.

Kesi Version of Along the River During the Qingming Festival

As the essence of traditional Chinese silk artworks, Kesi is revered as the "Sage among Weaves." In the hands of inheritors, millions of silk threads are not merely materials but also markers of time and carriers of emotion. Using their hands as guides and shuttles as brushes, they weave the prosperous scene and myriad aspects of life in Bianjing from Along the River During the Qingming Festival into the warp and weft, infusing the static image with flowing vitality through the luster and texture of the silk threads.

With the strategy set and the ecosystem emerging, only tangible and resonant carriers can truly ground the vitality of culture.

The "Journey to the Capital for the Imperial Examination" series of themed cultural and creative products launched at the ceremony drew inspiration from the collection, historical stories, and spiritual symbols of the Xiangshan Revolutionary Memorial Hall. Through exquisite precious metal craftsmanship, the "red gene" of the "exam-taking" spirit is transformed into a touchable, inheritable "miniature memorial," allowing users to perceive the temperature and power of history within a compact space. This achieves an innovative expression of culture in contemporary life.

▲ Launch of the "Journey to the Capital for the Imperial Examination" Themed Cultural & Creative Product Series

The spiritual power of culture is transformed into touchable, transmittable contemporary language through craftsmanship and design. However, the "exam-taking" journey of culture never stops at singular expression.

HIPINE, together with the China Intangible Cultural Heritage Spring Festival Gala Organizing Committee, launched the "China Intangible Cultural Heritage Spring Festival Gala Cultural & Creative Design Competition." This is not only a brilliant collision between traditional intangible cultural heritage and contemporary creative design but also an invitation for nationwide participation in a dialogue about inheritance.

Through a nationwide co-creation format, intangible heritage skills and aesthetic wisdom can gain wider dissemination and application in contemporary life, opening new paths for the living inheritance of intangible cultural heritage.

▲ National Launch Announcement for the China Intangible Cultural Heritage Spring Festival Gala Cultural & Creative Design Competition

From consensus on ideas to co-construction of the ecosystem, from product creation to public participation, the successful launch of the HIPINE Beijing Cultural & Creative Branch founding ceremony marks not only a significant milestone in the company's own strategic evolution but also a concrete practice that interprets the development philosophy of "Culture as the Soul, Industry as the Base, Innovation as the Wings." It provides a replicable theoretical model and practical paradigm for the upgrading of China's cultural and creative industry.

In the future, HIPINE Beijing Cultural & Creative Branch will use diverse strategic cooperations as links to continuously deepen academic research on the living inheritance of intangible cultural heritage, persistently promote the cultural upgrading and value enhancement of the precious metal cultural and creative industry, help Chinese intangible cultural heritage and traditional aesthetics rejuvenate in contemporary life, and inject deeper humanistic connotation and era brilliance into "Created in China."