Recently, the 21st China (Shenzhen) International Cultural Industry Fair (hereinafter referred to as "ICIF") was held at Shenzhen World Exhibition & Convention Center. HIPINE made a stunning appearance with a variety of creative products. Its first "Dual-Wear" smart gold watch equipped with Huawei smart movement was successfully selected as one of the 2025 Shenzhen Featured Tourism Commodities and "ICIF Gifts" by virtue of its innovative design and smart experience, becoming one of the highlights of this ICIF.

For the first time, this ICIF set up an Artificial Intelligence Exhibition Area, aiming to let visitorsintuitively experience the charm and application prospects of AI technology through physical displays and interactive experiences. It focuses on exhibition and trade functions, enhances the level of internationalization, marketization, specialization and digitalization, and strides from "China's No.1 Cultural Industry Fair" to "World's Leading Cultural Industry Fair". The fair has 8 exhibition halls, including 3 comprehensive halls and 5 professional halls. HIPINE is located in the Cultural & Creative China Zone of the International Cultural Trade Exhibition Hall, which showcases achievements in emerging fields such as digital cultural innovation and smart wearables. The exhibited watches attracted numerous exhibitors and conveyed the aesthetics of traditional timepieces in the precious metal smart wearable sector.

HIPINE Dual-Wear Smart Gold Watch adopts the industry's first open-case design. Dual-wear mode satisfies diverse wearing scenarios and realizes a personalized experience of "style switching". In terms of smart technology, echoing the theme of this ICIF, it is equipped with a Huawei smart movement with health management functions, which can accurately track body data and help users take control of their health. Meanwhile, it also features daily sports monitoring, supporting heart rate, blood oxygen monitoring and more than 100 sports modes. Through NFC function, it realizes applications in access control, payment and other scenarios, redefining the functional boundary of "smart gold watch".

ICIF builds not only a booth, but also a golden platform for exhibitors to enhance brand value. This ICIF attracted 305 overseas exhibitors from 65 countries and regions around the world, reaching 

a record high in internationalization. The fair specially planned 22 trade-promotion measures to help exhibitors expand global markets through a full-cycle service chain of "pre-fair matching - on-fair direct purchase - post-fair online negotiation".

Being shortlisted in this exhibition and selection is both an affirmation and an encouragement. In the future, HIPINE will further explore the cross-border integration of gold jewelry with smart wearables and cultural & creative IPs, and strive to explore the global expression of gold culture and smart technology.