Taking high-speed rail stations as its radiation base, HIPINE rides on the speed of China’s high-speed rail to launch close interactions with millions of Chinese consumers. During the National Day Golden Week, the advertisement for HIPINE’s new annual E7 Series made a stunning appearance at Xi’an North High-Speed Rail Station, welcoming travelers from all over the country with a refreshed brand image. The slogan “For gold watches at jewelry stores, choose HIPINE” has become a striking sight in the waiting hall.

As the largest comprehensive transportation hub in Northwest China and a key node in the national high-speed rail network, Xi’an North Station has a daily passenger flow of over hundreds of thousands. During the National Day holiday, it handled 5.7 million passenger trips, averaging 570,000 per day. Capitalizing on the Golden Week, HIPINE Gold Watches achieved precise brand communication and lifted its brand awareness to a new level.

China’s high-speed rail has become the premier platform for brands to enhance influence and expand reach. By entering the Northwest Market with the momentum of China’s high-speed rail, HIPINE has once again demonstrated its far-sighted communication strategy and strong brand strength, comprehensively improved market penetration, and realized brand communication with greater breadth, speed, accuracy and depth.

Going forward, HIPINE will continue to strengthen brand promotion, leverage the advantages of all-media, multi-channel, wide-coverage and integrated communication to achieve intensive and sustained brand exposure, increase market share, further consolidate its brand system, and deliver superior products and professional services to more consumers.