On March 26, the 2024 JD Big Fashion Partner Conference was held in Beijing. At the conference, the JD Big Fashion Business Unit presented 13 annual awards to partners across fashion apparel, beauty, sports and outdoor, luxury goods, gold and jewelry, watches and glasses, including the 2023 Consumer Experience Award, Annual Omnichannel Award, Annual Business Growth Award, Annual 10 Billion Club Award, Annual Best Partner Award, and Annual Super Star of the Year Award.

Shenzhen HIPINE Precision Technology Co., Ltd. (hereinafter referred to as HIPINE), as an invited partner brand of JD Big Fashion, attended the event. With outstanding sales performance and high-quality brand service, HIPINE was awarded the 2023 Super Star of the Year Award at the ceremony. Company leaders, together with the New Retail Business Unit Manager and Operations Supervisor, participated in the conference and accepted the award.

Winning the JD Big Fashion 2023 Super Star of the Year Award not only demonstrates the sincere cooperation between both parties but also represents another milestone in strategic win-win results, marking that the cooperation between HIPINE and JD e-commerce platform has entered a new stage.

Benefiting from JD’s continuous improvement of ecosystem construction in the fashion sector, HIPINE has carried out in-depth strategic cooperation with JD in various aspects. The two sides have jointly created a new pattern of characteristic precious metal wristwatches through multiple measures, actively explored the customer market on e-commerce platforms, and injected new vitality into the development of the omnichannel precious metal watch market.

As a pioneer of Chinese gold watches, HIPINE’s products are available in more than 2,000 gold and jewelry stores nationwide, with a leading sales volume and accumulated sales exceeding 1 million pieces. To meet the growing market demand, HIPINE has formulated a development strategy for the precious metal smart wearable sector, officially entering the terminal market of precious metal smart products and taking the lead in launching precious metal wearable products to promote development in a segmented segment. On October 31, 2023, HIPINE launched the world’s first smart gold watch equipped with Huawei smart movement on JD, perfectly integrating intelligent technology and gold aesthetics to meet the needs of different consumer groups.