Luohu Corporate Footprints, Brand Symbiosis | HIPINE: A Gold Watch’s Journey of "Breaking Barriers"
  • Source:
  • Release time:2026-03-23 17:15:44
  • Hits:19174

[Foreword]


2026 marks the launch year of the 15th Five-Year Plan, the year when APEC meetings are held in Shenzhen, and a pivotal year for Luohu to accelerate development and strive for leapfrog growth centering on the "3+3+4" key industrial directions. As the provincial High-Quality Development Conference sounds the clarion call for "coordinated development of manufacturing and service industries", and at the critical juncture where the "Hundred-Thousand-Ten Thousand Project" moves from "initial results in three years" to "significant changes in five years and fundamental transformation in ten years", Luohu is pressing ahead with the transformation and upgrading of "integration of two industries" with its solid foundation as a "strong service district" and the vigorous vitality built up by scientific and technological innovation, striving toward the goal of "a new Luohu featuring sci-tech innovation and pleasant living". Here, producer services empower and support "manufacturing as the mainstay", benchmark manufacturing enterprises consolidate the industrial foundation from "manufacturing" to "intelligent manufacturing", high-level innovation platforms sow the seeds of innovation from "0 to 1", and consumer services foster a talent-friendly environment with vibrant vitality.


Starting today, Shenzhen Special Zone News launches the special series Luohu Corporate Footprints, Brand Symbiosis, focusing on star enterprises growing alongside the district. Following their solid steps toward innovation and quality, we feel the resilience and vitality of this pioneering district.


HIPINE


Starting today, Shenzhen Special Zone News launches the special series Luohu Corporate Footprints, Brand Symbiosis, focusing on star enterprises growing alongside the district. Following their solid steps toward innovation and quality, we feel the resilience and vitality of this pioneering district.


Successfully listed on the Main Board of the Hong Kong Stock Exchange, becoming the first listed company in China’s gold watch industry on the Hong Kong Stock Exchange; awarded the national-level Specialized, Sophisticated, Unique, New "Little Giant" title; achieved dual growth in domestic and international markets; launched the world’s first precious metal watch equipped with Huawei’s smart movement... These are the remarkable achievements of HIPINE amid the volatile landscape of 2025.


From an ordinary manufacturing workshop to a leading enterprise in China’s gold watch and precious metal smart wearable sector under the spotlight, Shenzhen HIPINE Precision Technology Co., Ltd., rooted in Shuibei, Luohu, has completed a magnificent "barrier-breaking" journey in 12 years, gradually transforming "time assets" into "global value". Its story is a vivid textbook for the transformation from traditional manufacturing to branding.


First Barrier Break: Hardcore Technology Shatters the "Inherent Shackles" of Materials


Shuibei, Luohu is the "heart" of China’s gold and jewelry industry, where more than 80% of the country’s gold and jewelry circulates, making it a veritable "manufacturing highland". Yet for a long time, it faced a growing pain: why does world-class craftsmanship fail to nurture globally renowned brands?


"Thin profits, severe homogenization, and a lack of pure gold watch brands in the market" — this was once a cloud hanging over many Shuibei enterprises. In 2013, HIPINE was quietly founded here. Instead of competing in the cut-throat traditional gold jewelry market, it set its sights on an seemingly impossible goal: to create genuine, daily-wearable 24K pure gold watches.


The idea of category innovation stemmed from a deep insight into industry pain points and a simple question: why are 24K pure gold watches rare on the market?


The answer lies in the physical properties of gold. Traditional 24K pure gold has extremely high purity but is soft, prone to deformation and scratches, failing to meet the strict requirements of high hardness and precision for watch components. This inherent "shackle" has long blocked the pure gold watch category.


"No category gap, no brand foothold," said Li Yongzhong, founder of HIPINE. The brand dream had to start with conquering materials — the most fundamental barrier. Thus, in 2014, just one year after establishment, HIPINE reached its first and most crucial milestone: the successful R&D of supramolecular hard pure gold technology.

 


HIPINE

Gold watch craftsmanship


This is a breakthrough technology. Like an architect in the micro-world, it rearranges the atomic structure of gold, maintaining purity above 999‰ while raising Vickers hardness from the traditional 20–30HV to over 120HV — a 3–4 fold increase. Gold is transformed from a "soft metal" into "solidified radiance" suitable for precision machining and wear-resistant.


With this core technology, HIPINE pioneered the precious metal watch category from "0 to 1", filled the market gap, solidified its product foundation, built an exclusive technical moat, completed the critical leap from "manufacturing" to "intelligent manufacturing", and laid a solid foundation for branding.


Second Barrier Break: Cultural Narrative Breaks the "Value Ceiling" of Products


With top-tier craftsmanship, how to let it shine beyond material value? HIPINE faced its second challenge: moving from a "high-quality product provider" to an "emotionally valuable brand".


In 2020, the Forbidden City celebrated its 600th anniversary. Seizing the rise of "China-Chic", HIPINE collaborated with the cultural IP The New Forbidden City to launch the Zhen Xi series of gold mechanical watches. This time, HIPINE evolved from a technology-focused "engineer" to a "storyteller" proficient in oriental aesthetics.


HIPINE

Dragon Watch


The Forbidden City’s cornices, brackets and jade bi patterns were ingeniously integrated into the dial design, conveying historical charm in a tiny space. This was far more than visual grafting — it was a profound "brand awakening". HIPINE reconstructed "manufacturing thinking" with "brand narrative", infusing warm soul into cold gold and embedding emotion into precise craftsmanship.


As consumer behavior shifted from "material consumption" to "cultural consumption" and "value consumption", precious metal watches evolved from static store-of-value assets into wearable, inheritable cultural symbols and emotional bonds, becoming popular choices for high-end gifts and personal wear.


This transformation successfully broke the original value boundary of products and greatly enhanced the brand’s connotation and depth.


Third Barrier Break: Ecological Co-Creation Breaks "Traditional Boundaries" of the Industry


If technology is the foundation and culture the soul, future-oriented strategic vision is the eternal engine for brand take-off. Facing the wave of smart wearables, HIPINE did not stick to the comfort zone of traditional gold jewelry but took the initiative to "cross borders" and embrace the era of smart technology.


In 2023, HIPINE launched another blockbuster: the world’s first precious metal watch powered by Huawei’s smart movement. This was not simple function stacking but a true "cross-circle" integration. Huawei’s cutting-edge smart wearable technology and HIPINE’s exquisite precious metal craftsmanship merged perfectly, redefining the value of precious metal smart watches.


HIPINE transformed again — from a high-quality product provider to a pioneer and ecosystem builder of the new "precious metal smart wearables" category. It successfully broke barriers between traditional jewelry and technology, explored the new track of "Precious Metal + Wearables + Health", and opened imaginative growth space for the industry.


HIPINE

A watch worn in two ways


"Technological innovation reshapes gold." HIPINE’s leapfrog transformation has never been a solo battle. Looking back on 12 years rooted in Luohu, Li Yongzhong said with emotion: "Luohu has always resonated and advanced with enterprises’ transformation." In the early stage, facing challenges of capital, talent and brand recognition, Luohu District’s precise industrial policies, space support, financial aid and efficient government services relieved pressure, allowing HIPINE to focus on R&D and branding.


"We have the confidence of a full-chain ecosystem, the warmth of craftsmanship inheritance, and the power to lead the future," said Li Yongzhong. Luohu boasts the most complete gold and jewelry industrial chain in China and an irreplaceable entrepreneurial soil. Going forward, HIPINE will deepen the "Precious Metal + Wearables + Health" sector, explore synergies between culture and technological innovation, strengthen industry-university-research collaboration, focus on industrial R&D and technological innovation, and lead new industry trends. Meanwhile, HIPINE will further expand emerging overseas markets in Southeast Asia, the Middle East and beyond, upgrade from a product provider to an industry enabler, achieve synergistic growth of corporate and industrial value, and jointly illuminate the global narrative of China’s gold and jewelry industry.


Source: Shenzhen Special Zone News

Author: Lu Xiaoli (Shenzhen Special Zone News & Dute Reporter)

原文链接:https://www.dutenews.com/n/article/10541671?from=app&client=1&trace_id=1757998209236